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Special Issue: Changes in Consumer Behavior
Changes in Consumer Behavior: The age of Tech-transformation
Consumer behavior is driven by changes. The recent Covid-19 pandemic has shifted organizations and individuals in all aspects of life and work. It also posed a series of disruptions in both demand and supply sides, which in turn requires firms’ adaptation to the uncertain environment. Furthermore, the epidemic urges for digital transformation faster than prior decades since the Industry 4.0 has fundamentally not only altered consumer information search and decision-making, but also increasing the hurdles for organizations attempting to catch customers' attention. Hence, this special issue is a collection of papers on digital consumer purchasing behavior, which is situated within the context of Industry 4.0 to explore a variety of new frontiers and e-commercial issues. Methodological issues, theoretical viewpoints, and practical applications are all welcomed.