Customer E-loyalty, Trust, Customer Satisfaction, Sense of Belonging
Abstract
The objective of this study was to examine factors that influence customer e-loyalty. In this respect, we identified three factors that may influence customer e-loyalty, namely trust, customer satisfaction, and sense of belonging. We used Internet banking as the target technology and college students as subjects for this study. One hundred and nineteen questionnaires were used for the data analysis and multiple regression analyses were conducted to analyze the data. Trust, customer satisfaction, and sense of belonging were found to have a significant impact on customer e-loyalty in Internet banking.
To cite this document: Ameen M Al-Agaga and Khalil Md Nor, "Factors that influence e-loyalty of internet banking users", International Journal of Electronic Commerce Studies, Vol.3, No.2, pp.297-304, 2012.
Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1097
