Portugal, YouTube, User Profile, User Behavior, Internet Culture, Social Network, Video Publishing and Sharing
Abstract
Over the last decade and the spread of broadband network access, the Internet has become the dominant means of distributing multimedia content of excellence. In particular, the emergence of online video publishing and sharing services is now one of the centers of attention on the Internet and allows users to share their content with large audiences.
Available since February 2005, YouTube is the largest online video community with more than 2 billion page views per day. However, a web-based application is, by definition, above any culture, geography, or ideology, treating all equal without any type of distinction.
With this research we attempted to determined the Portuguese profile of YouTube users. Is it possible to discover a pattern of Portuguese content on YouTube? What is the profile of these people? To make this possible we searched for Portuguese YouTube content through the technological facilities that the platform provides and cataloged these findings in terms of content type and user profile. From this set of information, we extracted quantitative and qualitative information that, after being properly treated and analyzed, enabled us to obtain the information that we sought.
To cite this document: João LuÃs Canais and Miguel Neto, "YouTube.pt: A portuguese profile on YouTube", International Journal of Electronic Commerce Studies, Vol.3, No.2, pp.335-344, 2012.
Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1100
