INTERACTIVITY AND IDENTIFICATION INFLUENCES ON VIRTUAL SHOPPING

Authors

  • Echo Huang National Kaohsiung First University of Science and Technology
  • Yu-Ting Huang National Kaohsiung First University of Science and Technology

DOI:

https://doi.org/10.7903/ijecs.1123

Keywords:

S-O-R, Trust, Flow, Interactivity, Identification, Virtual Shopping, Social Network Sites

Abstract

The rapid development of virtual shopping through social networking sites raises important research questions. Social networking site features can shape members’ behavioral intentions toward virtual shopping. In this study, the S-O-R model is used to examine the effects of online stimuli on members’ emotional states and responses. The structural equation model (SEM) tests the conceptual model and hypotheses. The findings show that both interactivity and identification factors shape members’ trust, flow and purchase intention.


To cite this document: Echo Huang and Yu-Ting Huang, "Interactivity and identification influences on virtual shopping", International Journal of Electronic Commerce Studies, Vol.4, No.2, pp. 305-312, 2013.

Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1123

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Published

2014-05-15

Issue

Vol. 4 No. 2 (2013)

Section

Regular Articles