THE ROLE OF PSYCHOLOGICAL BURDEN IN MATURE CONSUMERS TO ADOPT THE INTERNET

Authors

  • Haeyoung Jeong Korea Advanced Institute of Science and Technology
  • Semi Han Korea Advanced Institute of Science and Technology
  • Euehun Lee Korea Advanced Institute of Science and Technology

DOI:

https://doi.org/10.7903/ijecs.1139

Keywords:

Internet Adoption, Mature Consumer, Psychological Burden, TAM, TRA

Abstract

The main goal of this study is to examine the effects of the extrinsic and intrinsic motivation, and the psychological burden on mature consumers regarding their Internet usage. “Psychological burden†refers to the emotional constraints such as anxiety and fears that make using technology uncomfortable. Here, we developed a research model and formulated hypotheses based on the Technology Acceptance Model (TAM). A survey of mature Internet users was conducted and the proposed model was tested using a Structural Equation Modeling (SEM) technique.


To cite this document: Haeyoung Jeong, Semi Han, and Euehun Lee, " The role of psychological burden in mature consumers to adopt the internet", International Journal of Electronic Commerce Studies, Vol.4, No.1, pp.135-138, 2013.

Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1139

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Published

2014-05-15

Issue

Vol. 4 No. 1 (2013)

Section

Regular Articles