ECOMMERCE WEBSITE VALUE MODEL FOR SMES

Ahmad Ghandour

Abstract


Small and Medium Enterprises (SMEs) continue to struggle to measure the success of their website. This results in ineffective eCommerce activities and the consequent disappointment in recognisable benefits. There is a need for a website operational model offering managers the ability to understand the payoffs from their investment. This paper presents an empirically proven intuitive eCommerce website operational model that offers managers a comprehensive way of understanding their website operation. The model premise is simple: the achievement of operational excellence will lead to improved financial performance. The central task for managers, then, lies in understanding what drives operational excellence and then committing the necessary resources to the development of the drivers. Managerial implications stemming from the empirical findings are also discussed.

To cite this document: Ahmad Ghandour, "Ecommerce website value model for SMES", International Journal of Electronic Commerce Studies, Vol.6, No.2, pp.203-222, 2015.

Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1403


Keywords


Website; eCommerce; Performance Measurements; Operational Measurements; Financial Measurements; Value Model; Value Creation; Goal Setting

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DOI: http://dx.doi.org/10.7903/ijecs.1403

ISSN 2073-9729 - IJECS - http://ijecs.academic-publication.org International journal of electronic commerce studies