The Influence of Perceived Effective Sanctions on Customer’s Initial Trusting Beliefs and Initial Trusting Intention towards Unfamiliar Web Retailers
DOI:
https://doi.org/10.7903/ijecs.2057Keywords:
Trust, Initial Trust, Perceived Effective Sanctions, E-commerceAbstract
Past studies have conceptualized initial trust in diverse ways. Although many have examined the effect of perceived effective sanctions on initial trust, the outcomes are still unclear, and more aspects remain untapped. As such, this study assesses the effect of perceived effective sanctions on customers’ initial trusting beliefs and initial trusting intentions towards unfamiliar web retailers. Data collected from a survey were statistically analyzed using the Structural Equation Modelling (SEM) technique. As a result, perceived effective sanctions displayed a significantly positive effect on both initial trusting beliefs and intention. This study enhances the understanding ofinitial trust and its association with perceived effective sanctions. It also offers further understanding ofthe effect of the construct on initial trust within the under-researched area in Malaysia. Practically, this study facilitates less reputable web retailers in devising effective strategies to build initial trust amongst consumers.References
D. Gefen, “Reflections on the dimensions of trust and trustworthiness among online consumers,” ACM SIGMIS Database, 33(3), pp. 38–53, 2002.
P. B. Lowry, A. Vance, G. Moody, B. Beckman, and A. Read, “Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites,” Journal of Management Information Systems, 24(4), pp. 199–224, 2008.
A. Susanto, H. Lee, H. Zo, and A. P. Ciganek, “User acceptance of Internet banking in Indonesia: Initial trust formation,” Information Development, 29(4), pp. 309–322, 2013.
K. Kim and J. Kim, “Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust,” Journal of Interactive Marketing, 25(3), pp. 145–158, 2011.
H. H. Kuan and G. W. Bock, “Trust transference in brick and click retailers: An investigation of the before-online-visit phase,” Information and Management, 44(2), pp. 175–187, 2007.
P. Y. K. Chau, P. J. H. Hu, B. L. P. Lee, and A. K. K. Au, “Examining customers’ trust in online vendors and their dropout decisions: An empirical study,” Electronic Commerce Research and Applications, 6(2), pp. 171–182, 2007.
G. W. Bock, J. Lee, H. H. Kuan, and J. H. Kim, “The progression of online trust in the multi-channel retailer context and the role of product uncertainty,” Decision Support Systems, 53(1), pp. 97–107, 2012.
D. H. McKnight, V. Choudhury, and C. Kacmar, “Developing and Validating Trust Measures for e-Commerce:An Intergrative Typology,” Information Systems Departments, 3(3), pp. 334–359, 2002.
D. H. McKnight, V. Choudhury, and C. Kacmar, “The impact of initial consumer trust on intentions to transact with a web site: A trust building model.,” Journal of Strategic Information Systems, 11, pp. 297–323, 2002.
I. Ajzen, Attitudes, Personality, and Behavior. Dorsey Press, Chicago, IL., 1988.
P. B. Lowry, T. L. Roberts, and T. Higbee, “First Impressions with Websites : The Effect of the Familiarity and Credibility of Corporate Logos on Perceived Consumer Swift Trust of Websites,” Academy of Management Review, 4553, pp. 77–85, 2007.
P. B. Lowry, D. W. Wilson, and W. L. Haig, “A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust,” International Journal of Human-Computer Interaction, 30(1), pp. 63–93, 2014.
M.-H. Yang, B. Lin, N. Chandlrees, and H.-Y. Chao, “The Effect of Perceived Ethical Performance of Shopping Websites on Consumer Trust,” Journal of Computer Information Systems, 50(1), pp. 15–24, 2009.
M. A. Eastlick and S. Lotz, “Examining the role of 5S practices as a facilitator of business excellence in manufacturing organizations,” International Journal of Retail & Distribution Management, 39(4), pp. 234–255, 2011.
J. R. P. French Jr. and B. Raven, “The bases of social power.,” in Studies in social power., Oxford, England: Univer. Michigan, pp. 150–167, 1959.
M. Doney and J. P. Cannon, “Trust Examination of the Nature of in Buyer-Seller Relationship for assistance,” Journal of Marketing, 61(2), pp. 35–51, 1997.
R. J. Lewicki and B. B. Bunker, Trust in relationships: A model of trust development and decline., In B. B. B. San Francisco, CA: Jossey-Bass., 1995.
D. L. Shapiro, B. H. Sheppard, and L. Cheraskin, “Business on a handshake,” Negotiation Journal, 8(4), pp. 365–377, 1992.
M. Fishbein and I. Ajzen, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Addison-Wesley, Reading, MA., 1975.
D. H. McKnight and N. L. Chervany, “What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology,” International Journal of Electronic Commerce, 6(2), pp. 35–59, 2001.
J. F. Hair, B. J. Babin, R. E. Anderson, and W. C. Black, Multivariate Data Analysis, 8th ed. Cengage Learning., 2018.
M. A. Fuller, M. A. Serva, and J. “Skip” Benamati, “Seeing Is Believing: The Transitory Influence of Reputation Information on E-Commerce Trust and Decision Making,” Decision Sciences, 38(4), pp. 675–699, 2007.
J.-M. Becker, K. Klein, and M. Wetzels, “Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models,” Long Range Planning, 45(5), pp. 359–394, 2012.
J. F. Hair, G. T. M. Hult, C. M. Ringle, and M. Sarstedt, A primer on partial least squares structural equation modeling (PLS-SEM), 2nd ed. Thousand Oaks, CA: Sage, 2017.
R. P. Bagozzi and Y. Yi, “On the evaluation of structural equation models,” Journal of the Academy of Marketing Science, 16(1), pp. 74–94, 1988.
A. H. Gold, A. Malhotra, and A. H. Segars, “Knowledge Management: An Organizational Capabilities Perspective,” Journal of Management Information Systems, 18(1), pp. 185–214, 2001.
C. M. Ringle, M. Sarstedt, and D. W. Straub, “Editor’s Comments: A Critical Look at the Use of PLS-SEM in ‘MIS Quarterly,’” MIS Quarterly, 36(1), pp. iii–xiv, 2012.
P. Andreev, T. Heart, H. Maoz, and N. Pliskin, “Validating formative partial least squares (PLS) models: methodological review and empirical illustration,” in ICIS proceedings, p. 193, 2009.
A. Diamantopoulos, P. Riefler, and K. P. Roth, “Advancing formative measurement models,” Journal of Business Research, 61(12), pp. 1203-1218, 2008.
J. Cohen, Statistical Power Analysis for the Behavioral Sciences. Routledge, 1988.
