Vol 14, No 3 (2023)

Table of Contents

Regular Articles

The Effect of Message Presentation on the Message Forwarding Intentions of Facebook Users
Jia-Jeng Hou, Xiang Bo, Yung-Chuan Lin
DOCX PDF
1-20
Customer satisfaction towards m-shopping and the significance of relational values and co-presence
Kim Choy Chung
PDF docx
21-48
Advertising value of online advertisement on sustainable brand purchase intention: The moderating role of user-generated video among Gen Z in Malaysia
Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, KK Ramachandran, Saiful Anwar
PDF docx
49-68
Determinants of Customer Engagement: Role of User-Generated Content
Mohammad Hasan Galib, Hadeel AL-Haddad, Amjad Al-Amad, Khaled Qassem Hailat, Saleh Bazi
docx PDF
69-88
How Do Corporate Social Responsibility Messages Moderate From E-Wom And Trust To Online Purchase Intention And E-Loyalty?
Nguyen Hong Quan, Pham Lan Huong, Pham Thai Ha, Tran Hong Ha, Le Thi Hong Loan, Ha Minh Ngoc, PHAM THAI HA
DOCX PDF
89-114