ETHICS, NEUTRALIZATION, AND DIGITAL PIRACY

Authors

  • Mathupayas Thongmak Thammsat University

DOI:

https://doi.org/10.7903/ijecs.1436

Keywords:

Digital Piracy, Neutralization, Ethics, Morals

Abstract

Digital piracy happens every day. Piracy negatively impacts the growth of digital product industries. Morals, ethics and neutralization are hypothesized to affect digital piracy. Pirating digital products at various levels of seriousness and product types is interesting in terms of behaviour and for business interests. Our research objectives were to study consumer behaviours towards digital piracy, to compare effects of neutralization and ethics on digital piracy, and to explore differences in neutralization, ethics, and digital piracy between genders, and heavy and light downloaders. Our findings suggested that personal morals decrease digital piracy mainly in the first phase, whereas neutralization is used by individuals to support their behaviour throughout other phases.

To cite this document: Mathupayas Thongmak, "Ethics, neutralization, and digital piracy", International Journal of Electronic Commerce Studies, Vol.8, No.1, pp.1-24, 2017.

Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1436

 

Author Biography

Mathupayas Thongmak, Thammsat University

The EQUIS-accredited Thammasat Business School (TBS) was established in 1938 as the Faculty of Commerce and Accountancy.  It offers a wide range of business education in various fields, from bachelor’s to doctoral levels, in both Thai and English.  It currently offers 2 Bachelors, 1 Diploma, 9 Masters and 1 Doctoral Degree programs.  A wide range of fields are covered – including  accounting, finance and banking, marketing, management information systems, entrepreneurship and human resource managements, operations management, international business, logistics and transport management and real estate business. This is the information about our partner universities http://inter.tbs.tu.ac.th/index.php/partner-universities/

Downloads

Published

2017-06-01

Issue

Vol. 8 No. 1 (2017)

Section

Regular Articles