Vol. 16 No. 4 (2025)

Published: 2025-12-30

Regular Articles

  • The Festive Color Congruence and Its Influence on Consumer Behavior in Social Media Advertising

    Yu-Ping Chiu, Tzu-Yu Liu, Ming-Hsiu Mia Chen
    87-108
    DOI: https://doi.org/10.7903/ijecs.2477

  • Sentiment Dynamics of Generation Z in Online Firestorms: A Twitter-Based Analysis of Brand Misconduct

    Mina Ranjbarfard, Elham Esmaeili, Sajedeh Talebi
    109-138
    DOI: https://doi.org/10.7903/ijecs.2582

  • Does Fintech Usage Improve or Impair Financial Behavior? Evidence from Indian Millennials

    Shamli Prabhakaran, Mynavathi L
    1-26
    DOI: https://doi.org/10.7903/ijecs.2529

  • The Rise of Buy Now, Pay Later (BNPL): Financial Innovation or A New Avenue to Debt? A Systematic and Bibliometric Analysis

    NORHAMIZA BINTI ISHAK, CAROLINE ROSIE ANAK JEFFREY NASAH, MAISYARAH STAPAH @ SALLEH
    59-86
    DOI: https://doi.org/10.7903/ijecs.2596

  • Understanding How Danmaku Platform Amplifies Emotional Responses of Users that Leads to Platform Engagement: Based on Social Presence Theory Combined with SOR model

    Chen Li, Jung Lee
    27-58
    DOI: https://doi.org/10.7903/ijecs.2544