Current Issue

Vol. 16 No. 4 (2025)
Published: 2025-12-30

Regular Articles

  • The Festive Color Congruence and Its Influence on Consumer Behavior in Social Media Advertising

    Yu-Ping Chiu, Tzu-Yu Liu, Ming-Hsiu Mia Chen
    87-108
    DOI: https://doi.org/10.7903/ijecs.2477

  • Sentiment Dynamics of Generation Z in Online Firestorms: A Twitter-Based Analysis of Brand Misconduct

    Mina Ranjbarfard, Elham Esmaeili, Sajedeh Talebi
    109-138
    DOI: https://doi.org/10.7903/ijecs.2582

  • Does Fintech Usage Improve or Impair Financial Behavior? Evidence from Indian Millennials

    Shamli Prabhakaran, Mynavathi L
    1-26
    DOI: https://doi.org/10.7903/ijecs.2529

  • The Rise of Buy Now, Pay Later (BNPL): Financial Innovation or A New Avenue to Debt? A Systematic and Bibliometric Analysis

    NORHAMIZA BINTI ISHAK, CAROLINE ROSIE ANAK JEFFREY NASAH, MAISYARAH STAPAH @ SALLEH
    59-86
    DOI: https://doi.org/10.7903/ijecs.2596

  • Understanding How Danmaku Platform Amplifies Emotional Responses of Users that Leads to Platform Engagement: Based on Social Presence Theory Combined with SOR model

    Chen Li, Jung Lee
    27-58
    DOI: https://doi.org/10.7903/ijecs.2544
View All Issues
International Journal of Electronic Commerce Studies includes the articles of the following areas:
 
Applications and Empirical Studies, including
Prediction/information markets
Experience with e-commerce systems and markets 
Economic approaches to spam control
Pricing for quality of service
Web analysis and characterization for e-commerce 
Open access publishing
User contributed content
Economics of online textual content
Behavioral and experimental economics related to e-commerce
 
Theory and Foundations, including
Computational aspects of economics, game theory, finance, and voting
Automated mechanism design, including computational pricing
Algorithmic mechanism design
Auction and negotiation technology
Formation of supply chains, coalitions, and virtual enterprises
Agency and contract theory in e-commerce
Game-theoretic aspects of network formation on the Internet
Preferences and decision theory
Economics of information
 
Security, Privacy, Encryption, and Digital Rights, including
Intellectual property and digital rights management
Digital payment systems
Authentication
Privacy-enhancing technologies
Economics of information security and privacy
 
Architectures and Languages, including
Peer-to-peer, grid, and other open distributed systems 
Mobile commerce
Software and systems requirements, architectures, and performance 
Languages for describing agents, goods, services, and contracts
Automation, Personalization, and Targeting, including
AI and autonomous agent systems in e-commerce
 
Automated shopping, trading, and contract management
Recommendation, reputation, and trust systems
Advertising and marketing technology
Sponsored web search, viral marketing
Databases and data mining
Machine learning for e-commerce applications
Mobile and location-based services
Search and information retrieval for e-commerce