AN EXPLORATION OF ESSENTIAL FACTORS THAT INFLUENCE MUSIC STREAMING ADOPTION AND THE INTENTION TO ENGAGE IN DIGITAL PIRACY
DOI:
https://doi.org/10.7903/ijecs.1458Keywords:
Music streaming, Digital piracy, System quality, Information quality, Usability, Enjoyment, QuantitativeAbstract
Preventing unauthorized downloading and other forms of digital piracy has always been challenging. Various strategies based on deterrence, ethical arguments, psychosocial considerations, or technical measures have been effective, but only to a limited degree. The problem persists and it is clear that magic bullets do not exist. One approach is to present consumers with new value propositions based on business models centered on digital streaming and downloading. Attractive product and platform attributes, which are a function of software and hardware design, may influence consumer behavior away from digital piracy and towards legitimate purchases. The results of this study suggest that platform and product usability, quality, and enjoyment can influence unauthorized downloading intention and purchasing intention of legitimate music streaming systems.
To cite this document: William Hampton-Sosa, "An exploration of essential factors that influence music streaming adoption and the intention to engage in digital piracy ", International Journal of Electronic Commerce Studies, Vol.8, No.1, pp.97-134, 2017.
Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1458
