FACTORS FOR USER INTENTION TO SWITCH BROWSERS: A CROSS-NATIONAL SURVEY
DOI:
https://doi.org/10.7903/ijecs.1522Keywords:
Web Browser Service, Online Service, Consumer Switching Intention, Push-Pull-Mooring (PPM)Abstract
This study examined the factors influencing user intention to switch Internet browsers. By analyzing surveys completed by 301 respondents in Turkey, 338 respondents in Taiwan, and 240 respondents in Thailand, this study found that experience and attraction—but not satisfaction or familiarity—considerably influenced Internet user intention to switch Web browsers. The results also show that user preference was a significant factor varying the degrees among the respondents (P-value < 0.05 for Turkey and P-value < 0.001 for Taiwan and Thailand). In other words, preference had a marginally significant effect on Turkish users’ switching intention and a highly significant effect on the Taiwanese and Thai users’ intention to switch browsers. The implications of the study results are extensively discussed.
To cite this document: Chian-Son Yu, Wachara Chantatub, and Basak Mendi, "FACTORS FOR USER INTENTION TO SWITCH BROWSERS: A CROSS-NATIONAL SURVEY", International Journal of Electronic Commerce Studies, Vol.8, No.2, pp.108-133, 2017.
Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1522
