Vol. 16 No. 2 (2025)

Published: 2025-07-11

Regular Articles

  • Examining Consumer Behavior and Brand Awareness through Expectancy Theory: The Moderating Effect of Privacy Concerns

    Lim Jumen, Hamid Rizal, Anath Rau Krishnan
    1-24
    DOI: https://doi.org/10.7903/ijecs.2268

  • Impact of Anchor Characteristics on Impulsive Buying Among Generation Z in Live Streaming on Short-Form Video Apps: The Moderating Role of Gender

    XIU JING SIOW, ING GRACE PHANG
    65-82
    DOI: https://doi.org/10.7903/ijecs.2473

  • Understanding Digital Inbound Marketing Adoption Using TOE Model

    Hanane MESLEM, Ayoub ABBACI
    47-64
    DOI: https://doi.org/10.7903/ijecs.2399

  • Consumer Planned Behavior Toward Domestic and Foreign Product Categories in Cross-Border E- Commerce

    Dwi Kartikasari
    25-46
    DOI: https://doi.org/10.7903/ijecs.2404