Vol. 17 No. 1 (2026)

Regular Articles

• Clicks, Crowds, and Cues: Integrating Theory of Planned Behavior, Herding, and Signaling to Explain Generation Z's Impulsive Buying in Social Commerce

  Bui Thanh Khoa

  01-28

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  DOI: https://doi.org/10.7903/ijecs.2590

• EXPLORING INDUSTRY 4.0: SENTIMENT ANALYSIS ON BEHAVIORAL ADOPTION OF e-NAIRA DIGITAL CURRENCY IN NIGERIA USING SVM AND XGBOOST MODELS

  Marzuk Abdullahi, Nasuha Lee Abdullah, Nor Athiyah Abdullah

  95-112

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  DOI: https://doi.org/10.7903/ijecs.2508

• Using Martech for Sustainable Fashion Retail - A Bibliometric Approach

  Gufran Ahmad, Sujit Kumar Dubey

  29-66

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  DOI: https://doi.org/10.7903/ijecs.2591

• Impulse Buying in Live Streaming Commerce: Unveiling Influential Factors through the Stimulus-Organism-Response Model and Self-Control

  Jia Jia Sim, Siu Hong Loh, Chee Choon Liew, Cheng Hong Yeoh

  67-94

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  DOI: https://doi.org/10.7903/ijecs.2579